Case Study: How We Helped a Building Supplier Grow Regional Market Share by 25%
In the competitive world of building materials, regional dominance isn’t just about having quality products it’s about being smart with data. One of our recent clients, a mid-sized building supply company operating across several states in the Midwest, partnered with Intuitico to unlock stalled growth and rethink how they targeted markets.
What happened next? In just 9 months, their regional market share jumped by 25%.
Let’s walk through how we made it happen and how the same strategy can work for you.
The Challenge
Our client had been operating steadily for over a decade. But despite strong customer relationships and a broad product range, sales growth had plateaued. They faced:
Lack of visibility into which territories had the most opportunity.
A disconnected sales strategy across reps and regions.
Minimal data-driven planning and no consistent performance tracking.
While they had intuition and experience, they were flying blind in terms of actionable insights.
Our Solution: Data-Driven Territory Planning & Sales Optimization
We began with a deep audit of their sales funnel, territory coverage, and existing CRM practices.
Here’s what we implemented:
1. Geo-Intelligent Territory Mapping
Using external market data, permit activity, population growth, and competitor presence, we redrew their territory maps. The goal wasn’t just equal coverage but high-opportunity targeting.
Results: Top reps shifted into higher-growth zones and new regions opened for underutilised staff.
2. Centralized Lead Intelligence Dashboard
We integrated disparate data sources into a unified sales dashboard, allowing leadership and reps to:
See which territories had the highest close rates
Identify product gaps by region
Track weekly pipeline movement
Results: Reps spent 32% less time chasing unqualified leads.
3. SEO-Optimised Market Outreach
Alongside territory work, we helped revamp their local digital presence. That meant:
Optimizing product/service pages for regional keywords (e.g., “Plywood distributor Milwaukee”)
Creating location-specific landing pages with conversion-focused CTAs
Supporting blog content to highlight project success stories and product use-cases in target markets
Results: A 48% boost in local organic traffic within 6 months.
The Impact
Here’s what the numbers looked like after working with Intuitico:
Metric Before After (9 months)
Regional Market Share 17% 42%
Qualified Leads per Month 210 340
Average Rep Productivity $74K/mo $103K/mo
Website Organic Traffic (Local) 1,200/mo 1,780/mo
What This Means for Other Suppliers
The building supply sector is being reshaped by data. If you’re still relying on sales hunches or outdated CRM reports, you’re likely leaving market share on the table.
Our case study proves that data-driven territory optimisation, local SEO strategy, and CRM integration can drive tangible growth even in mature markets.
Ready to Reclaim Your Market Share?
At Intuitico, we specialize in helping building supply and construction material companies turn raw data into clear business growth. Whether you're looking to grow across regions, optimise your sales team, or attract more qualified leads onlinewe're ready to help.
Let’s talk about your sales strategy because guessing isn't a growth plan.
📩 Email us at will.chen@intuitico.io
🌐 Visit www.intuitico.io to learn more
”For a free 30 minutes consultation, you can book a meeting using this link: https://calendly.com/will-chen-intuitico/30min”
